The University of Delaware’s Longwood Graduate Program in Public Horticulture will host its annual symposium on Friday, March 2 at Longwood Gardens in Kennett Square, Pa.
The symposium, “The Panda and the Public Garden: Reimagining Our Conservation Story,” will bring together the best of zoo and garden expertise to discover how public gardens and other institutions can inspire their audiences to care and advocate for conservation.
Designed for the professional staff of public gardens, conservation-oriented organizations, and cultural institutions, the symposium will take place in Longwood Gardens’ spectacular Ballroom starting at 8 a.m. Registration for the daylong event is $75 for professionals, and $55.00 for full-time students.
For more information and to register online, visit the Longwood Graduate Program website or call the program office at 302-831-2517.
Jerry Borin, former executive director of Columbus Zoo, will discuss how to gain a mass media audience for conservation, drawing on both his experience at Columbus Zoo and that of his protégé, Jack Hanna, through national television exposure.
John Gwynne, emeritus chief creative officer and vice president of the Wildlife Conservation Society, will speak on inspiring conservation through effective message design, based on his twenty years of creative leadership at the Bronx Zoo, and its direct link to conservation projects and expertise in developing nations.
Alistair Griffiths, curator (horticultural science) of the Eden Project in the United Kingdom, will address how to have a conservation message as the organizing principle in the life of a garden, from concept to realization. He will also present a case study on species conservation from discovery to commercialization.
Catherine Hubbard, director of the ABQ Biopark, N.M., will offer a wide range of current best practices for communicating with the public in zoos, aquariums, and gardens, with practical applications for organizations of varying sizes and missions.
Kathy Wagner, consultant and former vice president for conservation and education at the Philadelphia Zoo, will stimulate thinking about message relevance and effective evaluation techniques for measuring impact.
This year’s event includes a special new session featuring two speakers who will share their insights on the impact of storytelling and environmental psychology in communication for conservation. Sally O’Byrne, teacher and naturalist at the Delaware Nature Society, will share the practical art of storytelling. Andrew Losowsky, books editor at the Huffington Post, will address the nature and mechanics of a good story.