Alumna named publisher of ag magazine

February 10, 2011 under CANR News

Karen Knutsen, AG ’91, has been named publisher of Holstein World magazine, which serves as a historical and current resource reference for Holstein cattle, the world’s highest production dairy animal.

Knutsen said of the honor, “It’s a mixed bag of emotions, I’m very, very honored to be in this position because I’m the first non-family member to be named publisher in the magazine’s 108 year history. I’m also very excited about the new challenges I’ll face in this position and the ways that Holstein World can grow in the future.”

Having been around cattle all her life, with her family owning Lovdal Farms in Rising Sun, Maryland, Knutsen said that working in the Holstein industry is something that she had always wanted.

After graduating from UD with a degree in animal science, Knutsen went to work at Perdue Farms for just under two years, but knew that she “always wanted to get back in the Holstein industry, that’s how I grew up and that’s what I wanted to be involved in.”

In 2002, Knutsen arrived at Holstein World as a special projects coordinator, and within 3 years, had become the magazine’s editor. Now, she has worked her way up to the position of publisher.

Knutsen will have many responsibilities as publisher of Holstein World, including management of the Holstein World sales and production teams. She will also work on special projects with different state associations, and work with sales managers for on-line projects.

Said Knutsen of all of this new responsibility, “It’s very exciting. That’s the great thing about the dairy industry, it’s changing so rapidly and the way we promote and market registered genetics is always changing, so you’re constantly learning new things and trying to pass those ideas onto dairy farmers to give them more merchandising options.”

Holstein World is currently the most global of any dairy publications, with over 10,000 subscribers in more than 55 countries.