Thesis Summary: Public Gardens Engaging Millennials on Social Media

Public garden leaders are interested in engaging millennials, the first ‘digitally-native’ generation. But are millennials interested in public gardens? If so, how can public gardens customize their digital and social media strategies to engage a millennial audience?

Elizabeth Barton explores social and digital media strategies for getting millennials involved as visitors, members, and donors for public gardens. Her project combines research on existing public garden social media use, narrative interviews, and a survey of millennials to provide insight into effective social media engagement strategies for gardens.

Millennials — the Me Me Me Generation?

Elizabeth’s project has demonstrated that:

  1. Millennials are enthusiastic about involvement with public gardens!
  2. Millennials want to interact with gardens through social media.

Learn more about how public gardens are embracing social media to reach the next generation by contacting Elizabeth at ebarton@udel.edu, or joining her and the rest of the Fellows as they present their theses on May 26 at 10:00 AM at the University of Delaware. RSVP at our Eventbrite link!

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